What is your marketing doing? And what is your sales process doing?

The job of your marketing is to bring you qualified prospects.The job of your sales process is to close the deals and build relationships with the best ones

Friday, March 18, 2011

Small Manufacturers - Get Customers,Advertise - Generate Qualified Leads

Small Manufacturers - Get Customers,Advertise - Generate Qualified Leads: "Most manufacturers in South Africa do not advertise to generate qualified leads. Most are not exposed to cheap but effective methods of how to generate qualified leads. Most of those who advertise, advertise to brand their business and follow it up with cold calling, referrals and networking to generate sales.

Get Customers, Advertise your manufactured products
The effectiveness of generic versus brand advertising for manufactured milk products: The case of yogurt (Cornell agricultural economics staff paper)

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