Independent research indicates that the proportion of total coverage on the CSI reporting was approximately double that of corporate South Africa's average and therefore exceeds the issues' awareness threshold.
IABC moderator, Stephanie Griffiths added that lessons from this specific programme can contribute to the body of knowledge around CSI and the communication thereof.
PR Worx founder and MD, Madelain Roscher, concluded that a healthy and transparent partnership with the client has greatly assisted in the implementation of the CSI coverage campaigns."
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