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Wednesday, June 12, 2019

Planning A Donor Recognition Wall

By Jeffrey Allen


All nonprofit organizations need to raise money in order to support their efforts to better the community they are helping. The success in doing so is the lifeblood of the organization. Having a donor recognition wall is an excellent way to show that the organization appreciates those that provide financial support for their efforts. Many will want to offer support and having a way to thank them with a display will also inspire many others to participate as well.

A glass presentation can be basic or elaborate. The most basic is a simple glass case that includes the names of those that have offered help. More elaborate pieces include lit or colored glass that is etched with the names of the donors. Caution should be used where it is placed. For instance, high activity areas and those where children are playing put it at risk of being broken and causing injury.

Bricks are a good permanent way to present the names. Some may use them in sidewalk construction in front of a new building that was constructed from the funds or have them in a standout display on a wall. The names are often etched into the bricks for those that have donated. Handled correctly, this can be a very elegant solution.

Digital displays will provide an ongoing tally of the efforts. As the campaign is growing, these are a way to add new names and totals for those that wish to keep up with the fundraiser. These are not often used as a permanent display but will be great to have as new campaigns are built. They give a modern look and can be updated easily.

Architectural design provides one of the top level display options. These can incorporate both glass and brick in its design. These are much more expensive, but by setting the budget early, the organization can plan for a larger capital funding effort designed to bring in large donations. There are often levels of donations required to be included in this type of display.

Budgets and planning need to be done before the campaign materials are created. Any fundraiser needs to have a budget that includes the entire project. Having this will help make it easy to create the various levels of contribution that will be needed for the different types of recognition. Not every donor should have their name on the wall, but those that give above a certain amount. This will inspire people to give more in order to be recognized.

At the end of the campaign, plan a large event to say thank you. The final event should include the donors and their families, politicians, the media, and those who the funds will help. This type of event should really make those who contributed feel special and thanked. With a nice unveiling, everyone gets to appreciate those that helped and inspired to help more.

Raising money for an organization is often a full-time effort. Those that donate money to further the cause should be rewarded and recognized for their generous contributions. Having a permanent place to show other potential donors that they too will be appreciated will increase the potential for future campaigns.




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