What is your marketing doing? And what is your sales process doing?

The job of your marketing is to bring you qualified prospects.The job of your sales process is to close the deals and build relationships with the best ones

Tuesday, April 26, 2011

Unlocking Mid-Funnel Metrics With Dynamic Video Ads | ClickZ

Unlocking Mid-Funnel Metrics With Dynamic Video Ads | ClickZ: "Interest. Marketers want to determine who is interested in their products, services, or companies. If the viewer of a web page actively chooses to watch a video ad, they have clearly moved from awareness to interest, and their action is measurable. Ad units that require the user to actively trigger a video or other interaction provide concrete performance metrics, rather than video content that plays automatically. By dynamically changing the initial impression content, advertisers can determine which messages generate the greatest interest and optimize their programs accordingly. For example, a retailer can rotate starting impressions to determine what specific wording on a weekend sale promotion generates the most video views, as a method of measuring interest."

This also applies with our banner advertising on www.advertisingsapages.com. Should you like to post a video instead of just a banner, you are welcome.

Posted by tgs advertising at 3:23 PM
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