The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads � iMediaConnection Blog

It is time  for business to business marketers to look seriously at the opportunity to Generate Qualified Leads and Get Customers, by Advertising on social media channels.

The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads iMediaConnection Blog: "In today’s E-to-E world (everyone-to-everyone), the B2B buying process is fundamentally changing. With 93% of B2B buyers using search to begin the buying process and 37% posting questions on social networking sites when looking for suggestions, successful B2B marketers are establishing best practices today on how to use social media to fill their sales pipelines for tomorrow.

A Peek Into The Future: Moving from Traditional to Social
We’ve all read the reports that confirm our suspicions: B2B marketing leaders are shifting the bulk of their spend from traditional to digital. In fact, according to Booz & Company’s B2B Marketing Survey 2010, we can expect a 67% increase in social media spend over the next two-three years, trailed closely by a 64% growth in digital and online marketing"

Get Customers Advertise , Generate qualified Leads