What is your marketing doing? And what is your sales process doing?

The job of your marketing is to bring you qualified prospects.The job of your sales process is to close the deals and build relationships with the best ones

Saturday, July 10, 2010

Lead Generation: Do You Have Too Many Leads?

Lead Generation: Do You Have Too Many Leads?: "The question of having too many qualified leads in your kitty sounds absurd, does it? However, that is the very question that is baffling the lead generation industry at present. How many leads can you consider as enough? Surely, the lead generation companies would ideally say, the more the merrier. But can you tackle all those leads with the manpower that you have?

Sales lead generation always had the highest regard for numbers. The high numbers of qualified leads always pleased the bosses and got kudos for the outbound call center agents. Now, with changing metrics of business, nobody is willing to accept things at face value. Numbers are not the sole criterion of business lead generation. Theres more to it than meets the eye. Lets dig deep."

The quality of qualified leads is important. This articles opens up a very important window for lead generator and the business that look to lead generation to generate qualified leads with quality leads in mind. Too many leads are bad if not filtered well for quality. The qualifying criteria needs to be tied and focussed in any lead generation campaign. Social media is not always focussed. Focussed advertising of pay per click becomes important for immediate results. Any other type, like branding are very useful, less targeted but very good for the long term lead generation. The question of how to generate qualified leads must be approached with the importance it deserves.

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