What is your marketing doing? And what is your sales process doing?

The job of your marketing is to bring you qualified prospects.The job of your sales process is to close the deals and build relationships with the best ones

Thursday, March 26, 2015

The Top 3 Logo Oversights, By New York Web Design Experts

By Rebecca Mills


The main way that a company is recognized is through its logo. Anyone who's familiar with New York web design services can tell you the same, since the logo in question can help to create a sense of awareness. While this is an important factor to take into account, it's easy to see that some designers will go about this easier than others. In fact, here are 3 of the biggest mistakes that anyone in the realm of design should try to recognize.

One of the first missteps to consider, according to anyone in New York web design, is failing to recognize trends in the world. You have to keep in mind that these trends work because of how easy they are to implement. Perhaps the most useful, according to companies such as Avatar New York, is minimalism. Less is more, in this regard, and it applies to logos quite nicely. As long as you incorporate striking trends, your ability to create logos will become stronger.

What about the selection of fonts, you may wonder? You have to consider that different typefaces work better for certain clients. To better illustrate this point, let's say that a New York web design expert was creating a logo for a new clothing company. Something stylish, like a cursive font, may be used to better help classify what said company is all about. This is just one example of why the right font is such a vital topic for the creation of logos.

Finally, novices in logo design may utilize one too many colors. You have to consider that logos, in this day and age, are effective because of their simplicity. This doesn't work, though, if there are more than one or two colors set in place. It's easy to see that a couple of matching colors are much more effective than a rainbow of sorts. Fewer colors are easier on the eyes as well, meaning that you should incorporate this strategy more often.

There's no denying the fact that logos have to be created. Many consumers look at these logos and see quality, which is partially why sales are pushed forward. However, it's important to look into how expert design is carried out, which is what the aforementioned missteps have been able to showcase. Design has to be done well. If these aspects are covered, as they should be, I'm sure that strong design will be carried out for the benefit of various companies.




About the Author:



No comments: