Graphics and designs alike are what help to make advertising stand out. Companies require different strategies, which goes without saying, but visuals must be done in the best of ways so that results can be reached. With that said, I could not help but notice that McDonalds has decided to go in a different direction with its marketing methods as of late. There is much for manufacturers of trailer wraps to read up on and here are a few details to keep in mind.
As a report on AdWeek went into detail about, McDonalds recently created billboards featuring different designs than what they have been used to. For those who do not know, it's important to keep in mind that McDonalds has always been heavily focused on the promotion of its actual food through images. Instead of food-centric graphics being used for said billboards, though, emoji-like images will be featured. It's a different take on McDonalds' marketing, which goes without saying.
However, before making a comment, it's important to note that these particular billboards are only available in France. This doesn't mean that they lack narrow reach, though, since they have been reportedly stationed in 2,700 locations in the country. In any event, it's a rather bold move on the part of McDonalds, seeing as how the company shifted its advertising into a different direction. It's just as well, though, given the fact that marketing methods must shift in time.
As someone who is heavily involved in marketing, I can see why McDonalds went this particular route. According to companies along the lines of JMR Graphics, visuals are critical when it comes to marketing. It seems like the general public is likelier to accept simpler emojis or logos since they are generally pleasing to the eye. In addition, McDonalds is such a widely-known fast food chain that people can associate these images with McDonalds pretty quickly. Those who specialize in trailer wraps should take note.
I believe that this particular marketing method will be able to help McDonalds in due time. Keep in mind that the usage of smaller, simpler images has been able to help other brands in the past; it wouldn't be out of the question to believe that they can help McDonalds just as well, if not more so. As referenced earlier, France is the only country that is going to be treated to these billboards. Who is to say that this can't change, though, in order to include other places? Of course, this may be dependent on the long-term success of this particular endeavor.
As a report on AdWeek went into detail about, McDonalds recently created billboards featuring different designs than what they have been used to. For those who do not know, it's important to keep in mind that McDonalds has always been heavily focused on the promotion of its actual food through images. Instead of food-centric graphics being used for said billboards, though, emoji-like images will be featured. It's a different take on McDonalds' marketing, which goes without saying.
However, before making a comment, it's important to note that these particular billboards are only available in France. This doesn't mean that they lack narrow reach, though, since they have been reportedly stationed in 2,700 locations in the country. In any event, it's a rather bold move on the part of McDonalds, seeing as how the company shifted its advertising into a different direction. It's just as well, though, given the fact that marketing methods must shift in time.
As someone who is heavily involved in marketing, I can see why McDonalds went this particular route. According to companies along the lines of JMR Graphics, visuals are critical when it comes to marketing. It seems like the general public is likelier to accept simpler emojis or logos since they are generally pleasing to the eye. In addition, McDonalds is such a widely-known fast food chain that people can associate these images with McDonalds pretty quickly. Those who specialize in trailer wraps should take note.
I believe that this particular marketing method will be able to help McDonalds in due time. Keep in mind that the usage of smaller, simpler images has been able to help other brands in the past; it wouldn't be out of the question to believe that they can help McDonalds just as well, if not more so. As referenced earlier, France is the only country that is going to be treated to these billboards. Who is to say that this can't change, though, in order to include other places? Of course, this may be dependent on the long-term success of this particular endeavor.
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