What is your marketing doing? And what is your sales process doing?

The job of your marketing is to bring you qualified prospects.The job of your sales process is to close the deals and build relationships with the best ones

Sunday, August 17, 2014

Clever And Creative Hints For Social Media Marketing

By Macintosh Duncan


At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today's society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.

Remember to speak to your potential customers as people. You may run a business or corporation; however, this does not mean you need to speak like one. Trust is built from personal relationships. If your potentials see you as a person who cares about their needs and how your product meets them, it will go a long way in establishing this trust.

Conversation is an important idea to remember. Companies often forget that when a customer offers feedback, they are also opening up a dialogue. Engage fully with the customers that contact you and build a mutually-rewarding dialogue with them. Learn what they want, what they dislike, and how you can change your strategies to keep them happy and purchasing from you.

Get a popular blogger to write on your website or you can guest blog somewhere else. This can help you generate extra traffic. Whenever you decide to guest blog on someone's site, always include links that go back to your own site. Do the same if you have guest bloggers. The blogger's followers are likely to come check out the post as well as your site in the process.

Use a variety of media to stimulate your potential customers when social media marketing. Having pictures, video, and games can increase the appeal of your page a great deal to those who make their way to it. Everyone has a different way they prefer to take in information, and using variety will allow you to reach them all.

When posting from your social media accounts, you should strive to come across as humble and approachable. No matter what the size of your company, if your posts come off as arrogant or boastful, your followers will let you know. Your customers and followers are what fuel your power, keep this in mind. They are the key to your business's success.

Get the competitive edge in social media marketing by using it to listen to your customers. Most businesses are bad at this, so if you truly listen to your customers and work to make change accordingly, you will be highly respected by those that matter most. Allow your customers to make suggestions and work to understand their concerns to increase your business.

Respond with care to tweets that contain rude or hateful messages. Everything you tweet is a reflection of your business. It may be tempting to shoot back a sarcastic tweet but, that will harm you in the long run. Remain professional and calm when you respond. Remember, the whole world has access to what you tweet.

Use these tips to make your business stand out on the internet. It will be much easier to get people to visit your website once you start putting these social media marketing tips in place. Once you see results, you'll be even more motivated to stick with this great way of marketing.




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