What is your marketing doing? And what is your sales process doing?

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Sunday, July 20, 2014

5 Typical Mistakes When Trying To Build Your Own Website

By Man Ponce


We live in a time where every company, every business or organization needs to have on-line presence to expand and be successful. With this, a lot of tools and programs have been created to help anyone have a website.

Creating a website needs a lot of planning and thinking; you have to think about everything, everything counts, and everything will reflect in traffic. These are some of the typical mistakes people do, and you should avoid.

Loading Times - If you include too many animations your page will take a lot of time loading. This is the perfect recipe for disaster; visitors will abandon your page faster than you imagine. I know you want to make it look awesome, but if it's too heavy no one will see the awesomeness you created.

Usability - Many people think in a fresh design, in how to make a page look stunning and forget about this. It has to be of easy navigation; everything has to run smoothly. Information has to be easy to find, everything should work perfectly. Your competition is only a click away. If the user gets bored or lost when navigating in your page, will abandon immediately; don't doubt this.

Structure - When someone visits your page they don't care about your company's departments; they are seeking for information, products, services you offer. The base of your page's structure should be this; users don't have to adapt to you, but you should adapt to their needs and wants. The page has to be easy to use, this is key to maintain the users engaged and make them want to come back and visit again.

Navigation - Navigation in your site has to flow smoothly, it has to be user-friendly or else people will leave. This is key to have traffic, no one wants to spend a lot of time in a page where is hard to find information.

Text - Please don't inundate your site with text; this doesn't look good and will bore everyone. Content is important and relevant, you have to provide useful information, just don't exaggerate.

Your website is your company's presentation letter to the world; everything has to run smoothly, it has to work perfectly. If you want to impress visitors and potential customers make your research, take your time or think in hiring a professional to do it for you.




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