Car reviews for women are a bit different, and they should be. No matter what anyone says about it, this is a sales and marketing situation and has nothing to do with sexism or anything of that nature. Selling anything to one sex or the other demands that you appeal to their needs, their likes, and their typical styles.
Believe it or not, many if not most of the authors in these articles know a thing or two about cars. While the stats in the sidebar might seem pretty standard and all put together in a computer program, the copy of the article is all the writer. What they think about the car (or truck) is printed in those pages and it is all something that people should read.
And of course it would, the differences are stark enough to make a difference yet subtle enough to go both ways. Women are typically shorter so the steering wheel and seat and peddles might need a different design or height allowances. The attention to detail is considered to be a bit stronger so they might put a bit more effort into the interior design aspects.
To change the entire market is impossible and there is no need to do such a thing either. All that is needed is to write reviews with a slightly different tone and add some things that women can relate to. For example, you cannot write about driving the vehicle to the bar to hang out with the boys, that is an obvious one. But rather driving to the mall and going shopping.
But that is not all. Many times the authors will appeal to a wider audience and also start to discuss how the car might feel for a woman driver. People need to remember that guys are not the only ones to drive fast or fancy cars these days. Today there are more women buying the expensive cars than ever before. It is not uncommon to see a woman driving a Corvette or BMW.
Nobody wants that to happen, especially after spending possibly millions on research and development and manufacturing and testing. Focus groups and test trials and a variety of other things that they do to try and figure out whether or not their multi-million dollar project will be a hit or a bust. Remember, there are millions at stake.
Today there are more and more females spending the money that men used to spend. Making the household decision that men used to make. Women are in control more now than ever before and it would be a big mistake for manufacturers to ignore that fact. There is money to be made and that is sometimes the only thing companies respond to. So maybe it needs to be shown to them in that manner.
Car reviews for women might just be the beginning. Automobile manufacturers might do well to consider changing other things about how they do business as well. Adding more things to a car that appeals to the female sex as well as altering their marketing to match that same idea would be great places to start and if they were smart they would keep it going too.
Believe it or not, many if not most of the authors in these articles know a thing or two about cars. While the stats in the sidebar might seem pretty standard and all put together in a computer program, the copy of the article is all the writer. What they think about the car (or truck) is printed in those pages and it is all something that people should read.
And of course it would, the differences are stark enough to make a difference yet subtle enough to go both ways. Women are typically shorter so the steering wheel and seat and peddles might need a different design or height allowances. The attention to detail is considered to be a bit stronger so they might put a bit more effort into the interior design aspects.
To change the entire market is impossible and there is no need to do such a thing either. All that is needed is to write reviews with a slightly different tone and add some things that women can relate to. For example, you cannot write about driving the vehicle to the bar to hang out with the boys, that is an obvious one. But rather driving to the mall and going shopping.
But that is not all. Many times the authors will appeal to a wider audience and also start to discuss how the car might feel for a woman driver. People need to remember that guys are not the only ones to drive fast or fancy cars these days. Today there are more women buying the expensive cars than ever before. It is not uncommon to see a woman driving a Corvette or BMW.
Nobody wants that to happen, especially after spending possibly millions on research and development and manufacturing and testing. Focus groups and test trials and a variety of other things that they do to try and figure out whether or not their multi-million dollar project will be a hit or a bust. Remember, there are millions at stake.
Today there are more and more females spending the money that men used to spend. Making the household decision that men used to make. Women are in control more now than ever before and it would be a big mistake for manufacturers to ignore that fact. There is money to be made and that is sometimes the only thing companies respond to. So maybe it needs to be shown to them in that manner.
Car reviews for women might just be the beginning. Automobile manufacturers might do well to consider changing other things about how they do business as well. Adding more things to a car that appeals to the female sex as well as altering their marketing to match that same idea would be great places to start and if they were smart they would keep it going too.
About the Author:
When you need the most informative car reviews for women online, check www.sheautoworld.com. For valuable car purchase tips and automotive news, come to She Auto World at http://www.sheautoworld.com today.
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