What is your marketing doing? And what is your sales process doing?

The job of your marketing is to bring you qualified prospects.The job of your sales process is to close the deals and build relationships with the best ones

Wednesday, December 28, 2011

Take SEO To The Next Level With These Great Tips

By Eartha Schloop


Search engine optimization is an excellent way to bring publicity to your website. For people who are just becoming familiar with the internet, this may seem daunting. However, search engine optimization couldn't be easier, so long as you have a little guidance. This article will outline several easy steps to maximize the results from your search engine optimization efforts.

Have your pages as close to the root directory as possible. The deeper into the sub directories a page is place the less likely the search engine is to rank it highly. The reasoning is that items that are directly off of a root directory as generally considered more important the sites that are deeper within.

Only select keywords for your SEO that are relevant to your business and what you offer. If you are off-base with your keywords, you may get traffic, but you won't get a lot of conversions in new customers. You want to be sure that the keywords you use are being used by those that are looking for your type of products or services.

Try to improve the link popularity of your website. One of the ways that search engines use to figure out if your website is relevant for a particular search phrase, is by looking at how many websites link to your website. If you can increase the number of websites linking to you, your website's ranking can improve.

Develop keyword phrases that include more than one word. If you are restricting your keyword list to one word phrases, you are diminishing the results you could receive. With keyword phrases, you are more likely to drum up the results that you really want as you target more relevant and frequent searches.

When setting up pages using SEO, it is usually better to have multiple short articles on similar topics than to have one extremely long article. Long pages are weighted less highly than short ones by search engines. In addition, most viewers will not read an entire document if it is more than a few screens long.

Now you should set aside some time to implement some of these ideas. Make sure to be patient, and you will get the results you are looking for.




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