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The job of your marketing is to bring you qualified prospects.The job of your sales process is to close the deals and build relationships with the best ones

Friday, December 23, 2011

How Article Marketing Can Work For You!

By Jeremy Sobenes


Article marketing has proven to be a highly beneficial and effective form of marketing online that can be done with great efficiency. As a low cost process that can be facilitated through several means, you could use article marketing for your business to build an online reputation and direct more traffic to your website. Not sure where to start? This article provides great tips to help show you more about the process and what to expect.

Don't underestimate the power of a well researched article. A well-written, informative article can make potential buyers see you as an expert in the field and in your products or services. As a result, they are more likely to place an order with you and also refer their friends and relatives to your article.

Always proofread your articles. Check for grammar and spelling errors. Don't let mistakes in your article ruin the expert status you have been working so hard to create and maintain. You never know who your readers are, and they may be more picky than you are. People infer qualities about you based on the work product you create.

Keep your paragraphs short when writing articles for marketing purposes. Feeding information to the reader in small bites helps them digest what you've written in an easier manner, keeping them engaged throughout the article. If you overwhelm your reader with huge chunks of text, they might get bored and give up.

Use an article resource box. This is a framed box at the end of each of your articles. It gives the reader a bit of background information on the article's author, where to find more articles by the same writer, any projects you may be working on, and sometimes includes a picture.

Find a good article directory to use. There are several on the internet and if you take the time to find one that will work best for you, it will prove to be quite valuable for your venture. You are likely going to need to create an account with that site. If you plan on marketing your articles, then you should first find an article directory that will store your articles. There are many directories that are out there if you search. You want to find the right article directory for you.

If you are ready to promote your business through articles online, you could really gain a great influence over the web. However, you want to make sure that you know what you have to do to get attention through your articles, and even how they should be written and just about what. With these tips, however, you should begin to understand the concept much better.




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