Online marketing isn't really about finding the best advertisers and paying them money to sell your product for you. If you are doing that, then you're lazy and you're throwing handfuls of cash away that you could be counting toward your profit margin. Marketing on the Internet is really just about two things these days: ranking high in the search engines and appealing to your target demographic. If you can manage to do these two things, you will definitely make money. Merely for the sake of an example, here's what I did recently to get a few websites ready to sell funny Christmas t-shirts this holiday shopping season.
The sites that we started with were not really that great. The pages were clunky, poorly designed, and had lots of really dud t-shirts on them that never really sold well. Before we did anything else, those pages had to be given a serious facelift. We made the page brighter and far more cheerful than it was before, because no one wants to buy funny Christmas t-shirts from someplace that looks like it was made in the 90's. Continuously update your page if you think it looks dated or old.
Once on the web-page, the customer is introduced immediately to a great selection of funny Christmas t-shirts. If they are searching specifically to shop for shirts, they are almost certainly going to find something they want because we've stocked the web-page with tons of great funny shirts to choose from. We are very careful not to put up anything too cute or too offensive. We're trying to target a mainstream audience here, so we can't veer too far into the extremes.
How are people going to find your page if you don't advertise, you may ask? Easy. Two thirds of the world's population uses the Internet. What do you think are the number of people out of 4 billion who are on a search engine looking to buy something you're selling? Even if it is only 1%, that means you have millions looking for you. You only have to stand up and announce your presence. When people search for funny Christmas t-shirts, you can bet your bottom dollar that I want to be on the front page of Google's search results for that.
Getting on that front page for Google search results is no easy feat. It is a highly contested no matter what search term you're trying to rank highly for. Funny Christmas t-shirts is incredibly hard, for example. In order to achieve that goal we had to get as many links back to our site seeded through the Internet as possible. There is no easy way to do this, honestly. Article marketing may be the best method. If you don't think it works, think again. You're taking part in it right now just by reading this article. Search for "funny Christmas t-shirts" in Google and see who's on the front page if you have any doubts.
The sites that we started with were not really that great. The pages were clunky, poorly designed, and had lots of really dud t-shirts on them that never really sold well. Before we did anything else, those pages had to be given a serious facelift. We made the page brighter and far more cheerful than it was before, because no one wants to buy funny Christmas t-shirts from someplace that looks like it was made in the 90's. Continuously update your page if you think it looks dated or old.
Once on the web-page, the customer is introduced immediately to a great selection of funny Christmas t-shirts. If they are searching specifically to shop for shirts, they are almost certainly going to find something they want because we've stocked the web-page with tons of great funny shirts to choose from. We are very careful not to put up anything too cute or too offensive. We're trying to target a mainstream audience here, so we can't veer too far into the extremes.
How are people going to find your page if you don't advertise, you may ask? Easy. Two thirds of the world's population uses the Internet. What do you think are the number of people out of 4 billion who are on a search engine looking to buy something you're selling? Even if it is only 1%, that means you have millions looking for you. You only have to stand up and announce your presence. When people search for funny Christmas t-shirts, you can bet your bottom dollar that I want to be on the front page of Google's search results for that.
Getting on that front page for Google search results is no easy feat. It is a highly contested no matter what search term you're trying to rank highly for. Funny Christmas t-shirts is incredibly hard, for example. In order to achieve that goal we had to get as many links back to our site seeded through the Internet as possible. There is no easy way to do this, honestly. Article marketing may be the best method. If you don't think it works, think again. You're taking part in it right now just by reading this article. Search for "funny Christmas t-shirts" in Google and see who's on the front page if you have any doubts.
About the Author:
To fill your brain about a funny Christmas t-shirts go to funny Christmas t-shirts to see how it's done right.
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